Today, Internet provides unprecedented opportunities independent music fd audience. Unsigned bands solo singers build fan base won’t oy listen music, purchase MP3 downloads.
The Internet’s Grassroots Movement
It’s indisputable Web created paradigm shift live lives. We’ve ce depend Internet communications, information gathering, shopping, more. advent wt widely kn Web 2.0, Internet oe an shifted cd ideal summed word: democratization. example, journalists affiliated wh mainstream media outlets; they’re researching, blogging, breaking se news stories day. Experts sit ivory towers publish papers academic journals; yr family members, neighbors, co-workers constantly refining compendium expertise Wikipedia. Throw MySpace, YouTube, social networking sites, top-down information structure tossed window, replaced bottom-up, grassroots movement.
The Music Industry Reeling
Nowhere revolution me apparent tn music industry. Internet hasn’t sent industry rockin’ rollin’ – it’s sent reeling. Napster, progenitor music sharing Web, viewed ancient history, insurrection lives on. iTunes he stay, major record labels continue resist opportunities Internet provides, instead opting distribute music traditional sources.
During pt October, dinosaurs faced challenge tr survival Radiohead released much-anticipated “In Rainbows” band’s website. kicker? Fans cd geton webdownloads free, pay mh asTiny wanted. mh business model music industry traditionally employed.
How Independent Music Fs Voice
Prior widespread Internet, musicians singers pound pavement, sending demos music labels radio stations hope breaking th huge time. Today, however, independent music te page fm Radiohead’s playbook, Speakdirectly potential listeners fans. Indeed, specialized music sites sprung showcase independent music, ge musicians, performers, artists, bands platform promoting work. Te sites offer MP3 downloads cost iTune, supporting artists’ giving 50-50 split proceeds. Ts startcontrast deals music labels en hottest bands, typically receive oy at 20 percent revenue generated music.
The Music Aficionado’s Advantage
From perspective music fan, independent music sites dream ce true. music mainstream, tremendous at talent overlooked labels favor “packaged” acts tt perceived revenue generators. Now, thanks Internet, music fans fm ad world hear experience songs mt he fd audience.
